Motion Graphics
Generate Revenue With Animation
Canada Drives: Animated Advertising Campaign
During my time at Canada Drives, engaging and effective video ads were necessary to generate leads through Facebook, Instagram, Google, Yahoo, and other platforms. Social media advertising is challenging as it must be direct, eye catching, simple, and creative. The following examples generated thousands of leads to the company. Thanks to these and others, Canada Drives became one of the largest advertisers in Facebook.
​
2D Animation:
​
Depending on the project I conceptualized and produced motion graphic videos with vectorial illustrations. These animations took into consideration brand guidelines without compromising the animation speed and motion. This project was used in social media in October 2017.
​
​
3D Animation:
​
I proposed 3D animations to test and approach customers in a different way. 3D animation look modern and is challenging for competitors to copy. This is why I regularly proposed campaigns that required 3D animation. This project was made in Maya, After Effects, and Adobe Premiere.
​
​
YouTube Animations:
Animations for YouTube pre-roll were part of our daily tasks at Canada Drives. This project specifically required 3D animations and advanced knowledge of Adobe After Effects. I was in charge of the motion graphics, video, and sound editing. This project was developed in September 2017. Click or tap to play the video.
​
​
Logo Animation for Conferences​:
​
Aside from creating animations for social media, I was asked to propose animations for different uses. For example, the one below consisted of a logo reveal which was used before and after speeches during a conference held by Canada Drives in 2019. The animation objective was to create an atmosphere while people had a break. If you are on a mobile open this link to watch the video.
​
​
Photo-manipulation:
Day-to-night transitions. This is a project that combines animation, illustration, photo-manipulation.
Photo-manipulation created by combining different pictures: an airplane turbine, missiles, and a New York train.
For more samples of my work,​
feel free to contact me